Founded in 2002, the Peuterey brand represents the flagship of the Peuterey Group, an interpretation of a new “luxury casualwear” in which design, innovation and quality come together to create a refined and at the same time relaxed image, in line with the concept of contemporary elegance. The name of the brand itself is inspired by one of the most fascinating crests of Mont Blanc. The three red dots are a graphic reproduction of it, as well as a metaphor for the place where the union between earth and sky takes place, where height and verticality merge with matter.