D.A.T.E. is the acronym of the names of the four young founders of the company. In 2005, the 4 met in London and created this ambitious project, putting all their skills into action, creating their brand by making sneakers. With the first sample, they created a few models, but with a lot of originality They improvised a decidedly artisanal laboratory in Emiliano's garage and during the evenings, after work, they produced. They spent a summer locked in that garage working day and night, but in the end they made it and managed to deliver the first collection of D.A.T.E. made entirely by hand. Thanks to their decidedly artisanal flavor, the first D.A.T.E. conquered the public and in just 3 days they sold more than 8,000 pairs, becoming a true must-have of the season.
