Negramaro and Paul&Shark: A Fusion of Music and Style on the Sanremo Stage

Negramaro, the beloved band from Salento, returned to the Ariston stage for the 2024 Sanremo Festival. Their presence was striking not only for their captivating music and meaningful lyrics but also for their impeccable style, curated by Paul&Shark.

The renowned high-end sportswear brand created a series of custom-made looks for the band, perfectly aligned with Negramaro’s rock soul and timeless elegance. The garments, crafted with premium materials and meticulous attention to detail, combine comfort and style, resulting in a refined and contemporary look.

The collaboration between Negramaro and Paul&Shark represents a perfect fusion of music and fashion—two worlds coming together to create a unique and immersive experience. With their powerful energy and emotionally rich music, Negramaro found in Paul&Shark the ideal partner to fully express their artistic identity.

This partnership goes beyond the stage: Negramaro and Paul&Shark share common values such as a passion for excellence, attention to detail, and a love for Made in Italy. A union of style and talent that made Negramaro one of the standout icons of the 2024 Sanremo Festival.

In addition to their stylish appearance, the band captivated audiences with their music and infectious energy. Their competing song, “Ricominciamo tutto” (“Let’s Start Over”), is an anthem of hope and rebirth—a positive message that resonated strongly with both the public and critics.

 

Negramaro’s participation in Sanremo 2024 was a true success, not only musically but also stylistically. Their partnership with Paul&Shark demonstrated how music and fashion can interact and influence one another, creating a unique and engaging experience for the audience.